Climate change treatment in the US media feeds low level of concern.

September 23, 2012 Climate 

Anna Clark: “According to the latest study from the Yale Project on Climate Change Communication, the American public’s concern about global warming can be sorted into six categories, ranging from alarmed (13%) and concerned (26%), to cautious, disengaged, doubtful and dismissive (that’s the other 61% of us). Among the many explanations offered for the knowledge gap are clashing worldviews, varying education levels, demographics, and the media’s handling of the issue. Even as evidence for climate change mounts and the consequences of the phenomenon become more severe, the amount of climate coverage on broadcast networks has plummeted.”

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